The Bike Fitters brand creation by Brand Designer, Christopher Bailey

The Bike Fitters are shaking things up with a ‘tandem’ business model (yes, we fully intend the pun!). They offer a bike fitting service which is all about keeping cyclists safe and comfortable but they’re also offering a chance for enterprising individuals to get in on the action through franchising. Chris Bailey is the mastermind behind their standout branding; a Nottingham-based designer whose work has made waves internationally. This piece dives into how his expertise in brand design has played a pivotal role in The Bike Fitters’ unique approach, plus some career moments that have made Chris the designer he is today.