The Norfolk Coast Partnership oversees the protected Norfolk coastline, which encompasses an Area of Outstanding Natural Beauty, Marine Conservation Zones, and Sites of Special Scientific Interest. It’s an area popular with tourists and one that grapples with coastal erosion. They wanted to ‘make waves’ with their rebrand; inspired by the National Parks in the U.S and wanted to create a lifestyle brand which was an intentional step away from the ‘council style’ feel of many UK natural areas. Following a competitive tender process, they appointed Lantern, experts in destination branding, to realise this vision. We spoke with Founder, Ryan Tym about his journey in taking on this project and the insights he has gained as a designer, from the beginning of his career to now.
Norfolk Coast Partnership rebrand by Ryan Tym, Founder of Lantern
