Nice Rice brand creation by Christian Eager, Creative Director at Red Dot Studio

Fergus O’Sullivan, founder of NICE RICE, discovered that traditional rice farming harms the environment, producing the second-highest emissions after beef. He collaborated with Christian Eager and the team at Red Dot Studio to create the NICE RICE brand, aiming to stand out with great design and convey an important message. We talked to Christian about his path to becoming a designer, creating this brand and what he thinks about the current branding landscape.